Alain Ducasse at the Dorchester

53 Park Ln, London W1K 1QA

Amazing. Especially the tasting menu with truffle.

Of course you have to order the tasting menu and indulge yourself in every single dish.

40 pages of wines devided by Regions, grapes, producer and year.

A High percentage are wines from France however the sommelier will be happy to advice you about wines from other parts of Europe and around the world.

It’s particularly easy to find a table so you don’t have to book in advance.

This isn’t a glamour restaurant and so it isn’t as full as it should be.

The restaurant isn’t really designed for business purpose. Or at least not for making a bunch of money from it.

The main reason of the restaurant is to give a higher prestige to the hotel Dorchester and to Alain Ducasse.

I visited the restaurant several time and it is never completely full.

Yes Alain Ducasse is a famous chef and and his fame keeps up this restaurant.

However the lack completely of brand awareness regarding the restaurant itself is amusing.

Start from the logo… who will recognise the logo besides Andy Hayler and other few foods critics?

I strongly disagree with the marketing strategy behind this restaurant.

Basically there is no marketing strategy, and as the Fat Duck, they aren’t on any social network.

The fact that you are sophisticated 3 michelin stars restaurants doesn’t mean that you shouldn’t show off your food and restaurant.