Milan should be the capital of Fashion, food and all the best things that Italy can offer. Unfortunately there aren’t really a lot of amazing restaurants to choose from.

IYO is a nice discovery as japanese restaurant that offers the classic sushi and sashimi with some modern dishes created by the chef.

The restaurant has been created by Claudio Liu (italian/chinese) whom has been able to create a fantastic dinning experience.

  • Via Piero della Francesca 74, 20154 Milan Italy

  • 60£ per person

  • Last Visit September 2015

Michelin stars
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    The food

    From the Milan Fish market directly to your table. The food is skillfully prepared, with plenty of flavors in respect of the Japanese tradition but with some modern twists.

    I can’t really fault it.

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    The Wine

    As usual….Japanese cuisine = sake!

    Plenty of nice Sakes to choose from, so indulge yourself in fermented rice.

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    You can book online from the website directly. For lunch is much easier to find a table.

    Order the chef creation to try something different from the usual stuff.

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    The Business Side

    Great, the restaurant was full with locals white collars. It works very well and they’re also pushing the gifts cards as extra.

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    Brand awareness

    Not too bad but definitely I’ll be working on the persona of Claudio Liu and two chefs behind the menu: Haruo Ichikawa and Michele Biassoni .

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    Social Media

    They have done really a good job considering that they have Facebook, Twitter, Instagram, Triapdvisor and Foodspotting accounts.

    Maybe they should update the profiles more often to keep the followers coming back.

Some photos of the food of IYO, Milano

IYO: a japanese discovery in Milan
A good Japanese restaurant in Milan
  • the food is good
  • conviniente location
7.5Overall Score

About The Author

Serial entrepreneur and investor with a soft spot for fine dining and traveling. With a passion about business that has been growing since 1981. Web and marketing for breakfast, business successes for lunch and big failures for dinner (but at least with a full stomach).

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