IYO: a japanese discovery in Milan

Milan should be the capital of Fashion, food and all the best things that Italy can offer. Unfortunately there aren’t really a lot of amazing restaurants to choose from.

IYO is a nice discovery as japanese restaurant that offers the classic sushi and sashimi with some modern dishes created by the chef.

The restaurant has been created by Claudio Liu (italian/chinese) whom has been able to create a fantastic dinning experience.

Via Piero della Francesca 74, 20154 Milan Italy
www.iyo.it
60£ per person
Last Visit September 2015

Michelin stars

The food
From the Milan Fish market directly to your table. The food is skillfully prepared, with plenty of flavors in respect of the Japanese tradition but with some modern twists.

I can’t really fault it.
The Wine
As usual….Japanese cuisine = sake!

Plenty of nice Sakes to choose from, so indulge yourself in fermented rice.
Tips
You can book online from the website directly. For lunch is much easier to find a table.

Order the chef creation to try something different from the usual stuff.
The Business Side
Great, the restaurant was full with locals white collars. It works very well and they’re also pushing the gifts cards as extra.
Brand awareness
Not too bad but definitely I’ll be working on the persona of Claudio Liu and two chefs behind the menu: Haruo Ichikawa and Michele Biassoni .
Social Media
They have done really a good job considering that they have Facebook, Twitter, Instagram, Triapdvisor and Foodspotting accounts.

Maybe they should update the profiles more often to keep the followers coming back.